All year long all forms of marketing are always ongoing on various channels online and offline. One thing we are always thinking about is potential marketing activities that businesses can run to gather some “steam” over different periods. What better thing to do than create some samples based on our past work, right?
One effective way to reach more people (aka gather some “steam”) is to create a marketing campaign that effectively offers interested viewers a discount or freebie or some other value. Nothing beats a discount or freebie and you know it as much as we do! If not more! So, what do you need to create a campaign that can deliver results to your brand? CONTENT!
Effective marketing is often what separates rapidly growing companies from slow-growing or stalled companies that started at the same time, serve the same market and offer similar merchandise. – Entrepreneur.com
One of the key things to market to current and potential clients is CONTENT. Content is ultimately king in all things today and as a result, having your content game on point will always be a positive for your brand. Marketing that content will also eventually lead to generating more leads and ultimately converting viewers into clients.
So What Is Content Marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content (photos, videos and graphics) to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
So, in essence, you require three crucial pillars to deliver a great campaign this Christmas and even very well after it
1) Photos
The benefits of having decent photography cant be overstated. Social Media is practically ruled by photos in recent years and that trend will stay for a very very long time to come.
2) Videos
If social media is practically ruled by photos today then video is catching up pretty fast. People love to watch all sorts of video content and very soon it will match up with photos if not overtake it as the best way to communicate online. That said, video quality and consistency now becomes as crucial as photos.
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3) Graphics
Good, Clean and Neat, that is the way all your content should go and Graphics is no different. Some folks like complex and heavy graphics which is very okay as long as it still passes a message while some others like to keep it simple. We are minimalists here, so simple is our way! We believe in keeping things as simple and clutter free as possible for the best results.
If you expect your business to grow to any size, you'll have to become an effective marketer, advertiser and promoter of your business. In fact, you're likely to grow to the extent that you master marketing, and no more – Entrepreneur.com
Advantages of Marketing Campaigns
There are numerous advantages of marketing campaigns and some of the top of the line ones are that campaigns help to
1. Increase the visibility of your brand
2. Develop lasting relationships with your audience
3. Improves brand awareness and recognition
4. Create loyalty and trust, with both your current customers and prospects
5. Build authority and credibility
Head on to our Advantages of Marketing Campaigns article to know more about these advantages
Would you like to start a marketing campaign for your brand?
Please fill out the form below. We would be glad to help you achieve great things!
