Luya Loops is a highly nutritious, ready-to-eat snack made from Orange Fleshed Sweet Potatoes (OFSP) and the Super Grain Sorghum. Luya Loops is rich in vitamins and minerals like B vitamins, calcium, magnesium, potassium, phosphorus, iron, and zinc. It is an excellent source of fiber, antioxidants, and protein. Luya Loops helps to raise smart, strong, healthy children and adults. It is also gluten free, as well as vegan and vegetarian friendly.
Launching a cereal brand like Luya Loops in a vibrant city like Lagos involves a mix of market research, product development, branding, and strategic marketing. Here’s a step-by-step guide on how we helped to launch the product using our Product Launch Service.
In this article
1) We selected brand names
Selecting a brand name is crucial as it serves as the unique identifier for your business or product in the market. For this project, we needed two distinct brand names: one for the parent company and another for the product itself. Our objective was to find names that are memorable, unique, and scalable for future growth.
2) We designed logos
3) We picked a color scheme for the product
4) We selected the standard typography for the product
We carefully selected basic fonts that align with these brand characteristics while ensuring readability and visual harmony across different materials. Fonts play a significant role in how consumers perceive a brand's messaging, and by using consistent fonts, we establish a sense of familiarity and trust with our audience.
5) We created some photos for the product
6) We designed the product packaging
7) We created some more photos for the product
8) We created some runway content
We strategically planned and developed content for various platforms such as social media, billboards, and fliers leading up to the launch of Luya Loops, aimed at reaching potential customers. Our objective was to generate anticipation, pique interest, and prepare the audience for the official product launch. This content, often referred to as “runway content,” comprised a series of posts, videos, and media designed to tease product features, highlight benefits, and build excitement around the upcoming launch. Through targeted messaging and engaging visuals, we aimed to create buzz and capture the attention of our target market effectively.
All these are part of our Product Launch Service
Our Product Launch Service is dedictaed to helping you create a cohesive brand image, effectively communicate your brand message, engage your audience across different platforms, and ultimately drive brand awareness, customer loyalty, and sales.
