How to Deliver Exceptional Customer Care Service With Your Website
In today's competitive business landscape, exceptional customer care service is no longer a luxury but a necessity.
PAST Formula – Boosting your brand, product or service for success
The PAST formula is an influential strategy crafted to assist you in captivating your audience and inspiring them to make orders through your website and other means.
How to Brand Your Product for a Launch: A Guide to Gradual Success
Building a product or service? Don't compromise on the elements that define your identity, offerings and target audience.
How We Helped Start A Campaign To Help People Grow Their Own Food
#GrowYourFood was an initiative to get a million Nigerians to grow their own food at home. Here's how we helped them bring it to life.
How To Move Existing Ready-To-Wear Stock As A Fashion Brand
6 practical and effective strategies Ready-to-Wear brands can use to move existing inventory and make room for new ones over time.
5 Major Things You Need For A Newsletter To Work Out Successfully
A few tips and tricks to we believe are major to creating and delivering a newsletter the right way.
How We Branded Oui Capital’s Startup Cup 2022 and Made It A Success
We worked with the good people at Oui Capital to brand and market the first edition of StartUp Cup in 2022. This blog post explains exactly how we did that.
8 Reasons You Need Customer Segmentation and Research
How to use customer segmentation and research to understand your audience better and create relevant content, targeted campaigns, and effective lead generation programs.
Should you outsource your marketing to an agency?
Sometimes, it can be tough to decide which marketing functions to outsource to an agency - at the end of this article, you’ll have an improved understanding of what to do.
4 Things We Learned From Our Latest Website Upgrade
After trying repeatedly to fix a major problem on our website we realized a major overhaul of the website was the best way forward. These are the things we learnt.
Effective Content Marketing Strategies for eCommerce
80% of people prefer learning about a company through custom content and content marketing generates 3x as many leads as traditional marketing for every dollar spent.
How to Build a Strong Brand in 10 Steps
The way you present your brand to people determines how they will relate with your brand. Having a strong brand is therefore key. Here's how to go about it in 10 steps